Friday, July 21, 2006


Brand: American Express
Execution: TV (Academy Awards 2006)
Description :
This 2:00 minute spot shows M. Night Shyamalan, the director of “The Sixth Sense” and “The Village” sitting in a restaurant. As he watches the patrons, strange and stranger things begin to happen. We can see his vision infiltrate the actions of the people around him. Then a waitress interrupts his thoughts and breaks the spell. The voiceover - in his voice says, “My life is about finding time to dream. That’s why my card is American Express.”


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